BRAND STRATEGY SERVICES

The Evolution of a Successful Brand: From humble beginnings to global recognition, a successful brand's story is one of continuous transformation.

Additional Capabilities

Branding Services

Brand Guidelines

Marketing Collateral

Naming & Messaging

Web Design Services

A.W.S Hosting

Domain Purchase & Setup

GMB & Analytics Setup

Domain Purchase
Web Design + Development
Information Architecture
Wire-framing

Local SEO

Citation By Category

Domain Authority

GEO Tagging

Keyword Search

Map Citations

Web Strategy Is A Long Term Planned Guidance.

What is the strategy in web design?

Creating a solid strategy for any business is essential to provide an overall strategic direction to the owner(s), management, and employees of an organization, a company, and a household brand. It gives a specific approach to finance, marketing, organizational development, and human resources; it helps achieve success in execution.

Targets and Metrics

Businesses have goals they aim for, even to make it through the month.

Positioning

Determine how to position yourself correctly; we must strategize where your business has been and where you want to go. For example, where will the company be in the next five to ten years?

Sales and Marketing Funnels.

Understanding the consumer state of mind plays an important part and role in any business. It becomes more apparent when we figure out who design helps us figure out how to position our clients to convert them further down their niche funnel.

Insight

Insight comes from the business data supplied or collected during your design research phase. The data frames are valuable in approaching and attacking the problem. Keep us on track for who and what we are designing. The workshop is a proven way to help increase productivity with Design Strategy. All our workshops are held at our location or on ZOOM Video chat.

Methodology + Process

Agile

We use the Agile Method to work directly with our clients to understand their business goals, and it helps us provide solutions quickly and incrementally.

Scrum

We use the Scrum Method to emphasize accountability, teamwork, and iterative progress toward our clients and their well-defined goal.

Kanban

We use the Kanban method to take a visual approach to productivity with the combination of Agile and Scrum methods to help us track our client's progress.

Brand Attributes

The attributes may be personality attributes or the brand's tangible. Features might include visual or semantic assets. On the other hand, a brand's essence has a particular meaning. A brand's core is its "heart and soul," its timeless quality that makes up the visual vocabulary.

Competitive Audit

Our first step is to gather data and compare your content against your competitors while carefully identifying strengths, possible weaknesses, and what sets the two sites apart. This process allows your company to understand the market, target customers better and more effectively, and make intelligent decisions about growing your business.

Customer Segmentation

We use the segmentation activity of dividing a broad consumer or business market, usually consisting of existing and potential customers, into sub-groups of consumers based on shared characteristics. However, by examining specific groups' behaviors, motivations, and frustrations within a target market, we can identify unfulfilled needs and turn them into competitive advantages.

User Profiles & Journeys

Our team applies our findings from customer segmentation to your customers' user profiles. First, it represents a brand's target markets; we map out scenarios where those users may interact with your business. Defining these informed interactions helps predict problems and provides insight into functionality and user behavior.

Positioning

You've probably heard about the concept of brand positioning. Positioning is the heart of your business. It sets the benefits, competitive advantages, and what it means to the target market. Black Anchor Design specializes in helping our customers establish an emotional connection with their audience and how you want your brand to be perceived by the general public and in your customer's and competitors' minds.